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The Salvation Army Exceeds $2.8 Million Tree of Lights Campaign Goal





The Salvation Army exceeded its $2.8 million Tree of Lights Campaign goal in Omaha and Council Bluffs this year. Red kettle contributions at retail outlets increased considerably in Council Bluffs and were down slightly in Omaha. Direct cash donations increased in both communities.

“The community responded to the human needs of our most vulnerable neighbors again this year,” said Major Greg Thompson, Divisional Commander. “This generosity helps us serve the needs of 100,000 persons living in poverty in Omaha.”

John and Wende Kotouc, Executive Co-Chairs of American National Bank, chaired this year’s campaign and appreciated the collective efforts of the Omaha and Council Bluffs communities.

“To all the volunteers, thank you for your dedication and efforts,” John Kotouc said. “Working together towards one common purpose, we can make a difference.”

Thompson emphasized that only about one-half of The Salvation Army's philanthropic cash needs are raised through the Tree of Lights Campaign. Additional funding from individual donor, corporate and foundation support is needed throughout the fiscal year.
 
Contributions to the Tree of Lights Campaign support the Human Needs Fund, which provides funding for food, housing, material assistance, youth development, behavioral health, older adult services and anti-human trafficking programs. Nearly every program within the Human Needs Funds requires substantial private support. Out of every dollar raised, 87 cents goes directly to programs.